‘Pen’Full Story : Kale Pens…

One of the oldest pen manufactures from Pune. Even my grandfather has memories of he using kale pens (he is 81 today). Visited the shop today, a small, insignificant setup, near Dagdusheth Temple, Pune. When Parker, Lamy, Cardin and other brands are going big, Kale Pens doesnt seem to be doing any marketing activity. But, most punekars would know about Kale Pens. They have 4 … Continue reading ‘Pen’Full Story : Kale Pens…

The Ad World…

Web2.0 has almost changed the game for marketers. New channels, new customers, new content! Have you seen printed ads stuck on doors, electric poles etc. I am sure there are people who read these. Do they respond to such ads?? Dont know. But since the Ad Wall is alive, Marketers ARE targeting correct audience!  Do share such ads – most of the ads have interesting content written on … Continue reading The Ad World…