expressions, Marketing

‘Pen’Full Story : Kale Pens…

One of the oldest pen manufactures from Pune. Even my grandfather has memories of he using kale pens (he is 81 today). Visited the shop today, a small, insignificant setup, near Dagdusheth Temple, Pune. When Parker, Lamy, Cardin and other brands are going big, Kale Pens doesnt seem to be doing any marketing activity. But, most punekars would know about Kale Pens.


They have 4 patterns/models of Pens to select. These look like Hero China Pens, plus some camlin pens. But, these were designed much before Hero did. If you notice the price, i am sure, you are going to smile. NEAT value for what you are spending. Though the plastic quality can be a turn down for many (not me)

Top 2 pens - Rs 30 Bottom 2 for 20 Rs each

Sample Pens – Top 2 pens – Rs 30 and 20; Bottom 2 for 20 and 30 Rs each

So after i selected the top model (in the pic above), the shopkeeper assembled the pen, refine filed it and inserted a nib. AND THE PEN WAS READY. Kale Ink is also super blue and smooth. But they dont sell it in a bottle , instead he handed a plastic bag packed with ink, nicely sealed. I carried it in my pocket and it was intact! PS – Ink Bag is for Rs 5! 


Here is the ink Bag – Rs 5!

Ink Bag - Blue

Ink Bag – Fresh Blue. It smells good too!


Look at the rates, and guarantee! This is the board outside the shop


Photo frame in this pic is Mr.Kale who started this business. Also, check the size of the shop. It is very very small

Their factory is in Kasba Peth , Pune. They manufacture and sell more than 200 pens in a month (this was told by the person working here. Couldn’t meet the owner today).  They do not sell at any other retail stationery shops. Customer base is students, Teachers from Pune, but more from near by villages. They also a give a guarantee card, which I didn’t get… that makes me enthusiastic to visit the shop once again!

So, A pen and ink bag would cost you 20+5 or 30+5. That’s it! Kale Pens are also known for  repairing old ink pens. I saw many fountain pens piled up (for repairing or might be scrapped).

All in all – A ‘Pen’Full Story!

SAD UPDATE : The shop and manufacturing is closed. You may see the shop open, but they dont have any stock.

Food, Marketing, Uncategorized

Wadeshwar – Digital Way

SMS Token for reserving your seat at Wadeshwar, FC road Pune, was surprising to me on this Sunday. But the way it is being implemented is welcoming. It was their first day, and yes we were the guinea pigs! (as stated by @wadeshwar on twitter)

The best thing is, you can now reserve your seat in Wadeshwar via SMS as you leave your house, so by the time you reach, table is yours!

Below are some screenshots of SMS interaction.

Please note the time gap between the 2 messages. This was quick and smooth. The system is implemented by TokenJunction.

The third pic, is how Wadeshwar is using social media to connect with their customers. Happy to see this change, in the world where engagement with customer is the key.

What I think, Wadeshwar should monitor via SMS Token system:

1. Footfall at various hours on varied days (based on which food planning can happen)

2. Time taken for serving a table, also based on how many people sitting on the table

3. Frequent customers – hour/day specific.

PS: Wadeshwar, MUST accept cards for payment. That’s the digital Way!



The Ad World…

Web2.0 has almost changed the game for marketers. New channels, new customers, new content!

Have you seen printed ads stuck on doors, electric poles etc. I am sure there are people who read these. Do they respond to such ads?? Dont know.

But since the Ad Wall is alive, Marketers ARE targeting correct audience!

 Do share such ads – most of the ads have interesting content written on it 🙂